iAssociate is a word association game for the iPhone and iPod Touch. The goal of the game is to guess which words are associated to each other. For instance, a level might start off with only the word Fruit visible, as well as a number of links to other, not yet revealed words. Some of these might be words such as Apple, Banana, Orange, etc. Of these, Apple could in turn lead to iPhone, Mac, The Big Apple, etc.

The game features multiple levels, which are unlocked as you progress through the game. Your progress can also be tracked online by submitting your scores, that way you will constantly be able to see how well you are doing compared to all other players.